Google May Not Be Your Best Ally, but They Aren't the Enemy

I'm going to give you a little secret: SEO-Google does not care whether your site will be successful or not. Believe it or not (as hard as it is to hear), Google is not helping your business do well online. Google is an organization and communication of information. Your website and SEO efforts really help Google do their job to present the most relevant search results to their users. If your site offers Google a better product than your success is a side-effect, they offer the customer base. After all, Google is looking to provide the best possible product on the site meet the criteria?

The Google ranking algorithm has 200 + factors which can and which we cannot control. One of the factors that is inbound links. For a long time, the number of links was what mattered most, so site owners on the head of the "dark web" to build so many connections as quickly as possible and as cheaply as an attempt to show the value of search engines. Here's what Eric Enge of Stone Temple Consulting, said in a recent interview in a dark corner of the link building;

For a long time the building crappy links worked really well for people. A whole industry around the link manipulation only to fool the search engines. People launched a crappy article directories, crappy crappy blogs just to sell on a regular basis, directories and links to people who wanted to improve search rankings.

The culture has also been doing anything to take advantage of them were fair game, that Google is the enemy. Don't think of these things myself, and bought my last link in 2004, but for those who believed that Google was evil, doing anything they wanted to improve search rankings was OK.

As Eric pointed out, the entire industry has been built around the idea that Google was the enemy, and if they mess up your site – welfare as site owners had every right to take advantage of their own algorithm. It is one of the better mousetrap, smarter mouse mentality.

And the owner of the site itself can not fully understand why the site owner to feel and be tempted to invest in Black Hat techniques designed to manipulate search engines and evade the algorithm on their behalf. If Google is not going to spell out what they want from us owners than why not all of the events we come across? If other sites are doing it (and profiting from) why can't I?

But here's the thing-Google, although perhaps not as good as you want them to be, there is no "Get" you or your website. The search giant is looking for ways to personally attack and penalize your site and my experience with the site owners, who claim to have been punished unfairly for Panda and Penguin updates, and actually were 100% innocent are few and far between. I think the big problem with something else, that Eric also pointed out in his interview is that many site owners are simply not off that some SEO tactics, which employ could possibly cause damage to their website in the long run. Yes, there is indeed a spammers out there looking to manipulate the search algorithm, but I would bet on for the most part, the main part of the site owners, especially small business owners are doing their best with the time I've picked up from the SEO information from different sources. Sometimes the gaps in their knowledge led them astray, and they take their SEO wrong.

The thing to remember is that most of the time, it's not the kind of person who is to evaluate your site; It is an algorithm, which is really nothing more than a mathematical equation. SEO professional may be able to view the SEO program and say "Ok, I get what you're trying to do here, and I know that is not harmful, but this would be really work wayâ € |" algorithm will be able to see your intent; It can only assess the thy, which leaves little room for interpretation. Built with spammy links or not; the content is copied or you do not.

For the most part it is a Google-the world we all live in it. This means that if you want to succeed in the long term, it is better to play by the rules (as well as possible) that Google brings. It can be frustrating and annoying and confusing, but remember that Google is not the enemy, even though they are not the best ally! Google just wants to produce the best possible product to their customers, like you, or if you want to.

Anda baru saja membaca artikel yang berkategori Arent / Enemy / Google dengan judul Google May Not Be Your Best Ally, but They Aren't the Enemy. Anda bisa bookmark halaman ini dengan URL https://tipson-seo.blogspot.com/2013/05/google-may-not-be-your-best-ally-but.html. Terima kasih!

Ditulis oleh: Unknown - Sunday, May 5, 2013